What Targenix actually does

The other pages here are deep on one mechanism each. This one is the map: everything the platform does, in the order a lead moves through it — and, where it matters, what it deliberately does not do.

Targenix is built for a specific person: someone in Uzbekistan running Facebook and Instagram lead ads, usually for physical goods, where the money is made or lost on how fast an operator calls back. Everything below exists because that person hit the problem it solves.

1 · Collect

Lead Ads, with two nets under the webhook

Form submissions arrive over Meta's webhook in under a second. Because a webhook fails silently, a per-form poller re-asks the Graph API on a cadence, and a nightly pass ignores cursors entirely and re-checks a wide window. Three layers, independent failure modes — the reasoning is written out on the Lead Ads reliability page.

Comments, which most tooling ignores entirely

A large share of interest never touches the form. People comment "narxi qancha?" or drop a phone number straight under the ad. Targenix reads comments on Facebook and Instagram ads, extracts the phone number, and turns it into a real lead that flows down the same pipeline as a form submission.

Two things sit on top of that, and both come from how competitive UZ commodity advertising is:

• An AI reply that answers in context. It reads the ad's own caption for the product and price, replies in a warm, human register, and asks for the phone number politely. Off by default, per page.
• Competitor protection. Comments containing phone numbers can be hidden automatically, and abusive ones deleted, so a rival cannot farm your comment section for customers who already raised their hand.

This needs four extra Facebook permissions, requested separately from the main connection so you are not asked for them until you want the feature.

Your own landing page

A Tilda page, a Creatium funnel, a custom form, a Zapier step — one POST to a tokenised URL and the lead joins the same pipeline. Documented in full on the inbound webhook page.

2 · Deliver

Over 50 destinations, configured without code, and a single lead can go to several at once — the CRM, the operator's Telegram group and a CPA flow in parallel rather than in sequence.

Delivery is not fire-and-forget. Every attempt is judged on the response body rather than the status code; failures are split into validation (never retried) and infrastructure (retried with backoff for close to a day); and each destination has its own circuit breaker so one dead partner cannot slow the others down.

There is also a scheduling layer, which exists for a mundane reason: sending leads to a CPA network at 3am gets them marked unreachable, because nobody answers a call at 3am. A destination can be paused overnight — leads queue and flush when the window opens.

3 · Optimize

Conversions API — teaching the algorithm what a good lead is

Facebook optimises toward whatever you tell it success looks like. Tell it nothing and it optimises for cheap form fills, which is how you end up with a low cost per lead and no sales. Targenix sends real outcomes back — keyed by the lead's own id — so the algorithm starts finding people who buy rather than people who fill in forms.

CPL Guard — a budget that stops on its own

You set a target cost per lead, globally or per Business Manager. On the hourly sweep, any active campaign that spent today is checked and paused automatically if it breaks the rule, with a Telegram message explaining which campaign and why.

Two details that matter more than the feature itself:

• A minimum-leads gate. One unlucky expensive lead should not kill a campaign, so the CPL rule only arms after enough leads exist to mean something.
• A separate zero-lead spend cap. The rule above can never fire on a campaign with no leads at all — which is exactly the campaign worth stopping. So spend alone can trigger a pause.

Profit, not just cost

Spend comes from Facebook, revenue comes back from the destination, and the page shows cost, revenue, net profit and ROAS per campaign in your own currency. The CPL used everywhere is computed against leads we actually captured, not the number Facebook reports — those two diverge, and the honest denominator is the one that matches what the operator sees.

Status sync — the funnel after the lead

For CPA networks that expose order status, Targenix reads it back. A delivered lead is not the end of the story; knowing how many became confirmed orders is what turns a lead-count into a business number.

4 · Automate

The last group is about the hours a targetolog spends on mechanical work.

• Campaigns from Telegram. Create a campaign, pause or resume one, and get a daily digest — from a chat, without opening Ads Manager.
• AI ad copy. Draft ad text for a product, in the register the local market actually responds to.
• Reels from an ad video. Convert a video to the 9:16 format Reels wants, without a video editor.
• Lead-form cloning. Duplicate an existing lead form in one step instead of rebuilding its questions by hand.
• Campaign duplication. Copy your own campaign with a new name and budget, everything else identical, created paused.

What it does not do

Worth stating plainly, because a capability list that only says yes is not useful:

• It is not a CRM. It moves leads into yours; it does not replace it.
• It does not dial, script or manage your sales team.
• It does not promise volume. It makes sure the volume you already earned arrives and is measured honestly.

Cost

Free. No subscription, no card, no limited trial, and no feature held back behind a paid tier — the whole list above is what a free account gets. The reasoning behind that is written up at targenix.uz/pricing, and the full destination list with setup guides is at targenix.uz/integrations.